Agriculture & Marketplace
Fresh
Fresh produce marketplace
A marketplace concept connecting fresh produce, responsible sourcing and more direct access between growers and customers.
Overview
A focused Orionetix venture with a clear role in the wider portfolio.
Fresh extends Eartigo's agriculture direction into commerce. It is conceived as a customer-friendly marketplace for fresh produce with stronger visibility into sourcing and producer participation.
Portfolio
Orionetix Private Limited
Focus area
Agriculture & Marketplace
Our purpose
“To make fresh produce easier to discover while creating better connections with growers.”
Strategic focus
Where the business is concentrating
Responsible sourcing
Grower-to-market connection
How we think
Principles shaping the direction
Freshness matters
The experience begins with quality, relevance and customer trust.
Source visibility
Better context can strengthen confidence in how produce reaches customers.
Shared value
Marketplace growth should create meaningful participation for growers.